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Digital Marketing · Built for Kenya

Google Ads Management & Search Campaigns

Be found the moment customers search, with Google Ads that are tracked and managed monthly

Google Ads account setup

Keyword research

Search campaigns

Quick answer

What is the Google Ads Management & Search Campaigns?

Zinen Technologies sets up and manages Google Ads for businesses in Kenya, Uganda, Tanzania, Rwanda, Ghana and across East Africa. Search ads put you in front of people who are already looking for what you sell, such as 'hotel management software Nairobi' or 'plumber near me', and you pay when they click.

We begin with keyword research and the search terms your customers really use, then build campaigns, ads and landing pages around them. Conversion tracking is set up first so calls, form submissions and WhatsApp clicks are counted. You pay Google directly for ad spend from your own account, and we charge a management fee. We cannot promise rankings or sales, but we can make sure your money is spent on the right searches and that you can see what it produced.

What's included

Everything included in the Google Ads Management & Search Campaigns

Google Ads account setup

Create or audit your Google Ads account so you own it, with correct billing, currency and time zone.

Keyword research

Find the searches buyers use in English and Swahili, with search volume, intent and estimated cost.

Search campaigns

Build tightly themed campaigns and ad groups so ads match what the searcher typed.

Negative keywords

Exclude searches that waste budget, such as job seekers or free-software hunters.

Responsive search ads

Write several headlines and descriptions and let Google test combinations, with us reviewing what wins.

Location targeting

Target a city, county, country or radius in Kenya, Uganda, Tanzania, Rwanda, Ghana and beyond.

Call, WhatsApp and form tracking

Measure phone calls, WhatsApp clicks and form submissions as conversions through Google tag and Google Analytics.

Google Business Profile and Maps

Connect your Business Profile so location and call extensions appear on your ads.

Performance Max and Display

Use Performance Max, Display and YouTube where they suit your goal, with clear limits on spend.

Remarketing

Show ads to people who visited your site and left without contacting you.

Ad extensions

Add sitelinks, callouts, call buttons and location details to improve click-through.

Landing page recommendations

Review the page each ad points to, because speed and clarity affect conversions and cost.

Bid and budget management

Choose bidding strategies, set budgets and adjust them as conversion data builds.

Search terms review

Read the actual search terms each month and add or exclude them.

Account policy and health

Handle policy disapprovals and keep the account in good standing.

Monthly reporting

Get a plain-language report on spend, clicks, conversions, cost per conversion and next steps.

Why it pays off

The results businesses see

  • Your ads appear when customers are actively searching.
  • You own the Google Ads account and the data.
  • Negative keywords and search term reviews reduce wasted spend.
  • Call and WhatsApp tracking show which ads bring real enquiries.
  • Local targeting suits businesses that serve one town or region.
  • Ad spend goes straight to Google with no markup.
  • Landing page advice improves what happens after the click.
  • Complements organic SEO, which takes longer to build.

Built and supported from Nairobi

Zinen Technologies is based at Bazaar Plaza, Moi Avenue, Nairobi. Every Google Ads Management & Search Campaigns deployment is configured, tested and supported by a local team who understands how businesses in Kenya operate — including M-Pesa payments and local compliance requirements.

Speak to our Nairobi team

Google Ads Management & Search Campaigns in East Africa and Ghana

Zinen Technologies provides google ads management & search campaigns for businesses in Uganda, Tanzania, Rwanda, Ghana, Ethiopia, DR Congo, Burundi, South Sudan and Kenya. Based in Nairobi, we work remotely and on site by arrangement.

People often search for

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Common questions

Google Ads Management & Search Campaigns — frequently asked questions

Can you guarantee a first-page position? +

No. Position depends on bids, ad quality and competition. We focus on relevance, tracking and cost control, and report openly on results.

Who pays Google? +

You pay Google directly from your own account. Our management fee is agreed separately.

Is Google Ads better than SEO? +

They work differently. Ads can bring visitors within days but stop when you stop paying. SEO takes longer but builds lasting visibility. Many businesses use both.

Can I advertise in several countries? +

Yes. Campaigns can target Kenya, Uganda, Tanzania, Rwanda, Ghana and other countries, each with its own budget and ad text.

How do you measure results? +

We track calls, WhatsApp clicks and form submissions as conversions, and report cost per conversion.

Do you manage existing accounts? +

Yes. We audit an existing account first and tell you what to keep, change or stop.

What budget do I need? +

It depends on your market and how competitive your keywords are. We estimate this from keyword research before you commit.

Do I need a website? +

Yes, or at least a landing page. We can build a fast one if you do not have it.

Related systems

Ready to bring Google Ads Management & Search Campaigns to your business?

Book a free demo and we'll show you exactly how it fits your workflow — no obligation.